International Business: The Challenges of Globalization (8th Edition) 8th Edition by John J. Wild, Kenneth L. Wild Paperback
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BRAND NEW 2015!International Business: The Challenges of Globalization (8th Edition) 8th Edition
by John J. Wild, Kenneth L. Wild Paperback
Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers.
The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.
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About the Author
John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences. --This text refers to an alternate Paperback edition.
Paperback: 464 pages
Publisher: Pearson; 8 edition (January 25, 2015)
Product Dimensions: 8.4 x 0.6 x 10.7 inches
Shipping Weight: 1.8 pounds